BIBA, a synonym for pretty women in Punjabi, is a home-grown fashion brand, started by Mrs. Meena Bindra in 1988. Since then, it has become synonymous with ethnic wear in India. BIBA’s journey so far has been nothing but momentous and incredible, and the story behind the brand is as awe-inspiring as the woman who created it.
Bollywood loves Biba
How many of us completely fell in love with Kareena Kapoor’s look in “Bajrangi Bhaijaan”? or swooned over the clean summer silhouettes donned by Priyanka Chopra and Preity Zinta?
Over the years BIBA has been the first choice of many actors like Preity Zinta, Esha Deol, Kareena Kapoor, Gauhaar Khan among others. The trendy “Mix and Match” salwaars and dupattas have not just made it to Page 3 but also to the hearts of our favourite stars because of their timeless beauty and design.
Biba was also the pioneer of Bollywood merchandising in india with its first integration in “Na Tum Janno Na Hum”, followed by other exclusive partnerships with movies such as “Devdas”, “Baghban”, “Hulchul”, & “Bhoothnath” amongst many others.
Our
Incredible Journey
What can you do with a dream in your heart and an unshakable spirit of determination? That is exactly what Mrs. Meena Bindra started out with, along with a humble sum of 8000 rupees when she set out to create the iconic brand Biba. The brand’s signature designs combined with the intricate detailing of hand block prints made people sit up and take note right away. With love pouring in from many Bollywood celebrities as well, Biba became a household name, with retail stores cropping up across India to cater to the growing demand.
Today Biba is…
- BOLD
- FEARLESS
- TREND-SETTING
- STYLISH
- EFFORTLESS
From using clean comfortable silhouettes to champion the modern Indian woman, to creating gorgeous designs steeped in our tradition, as well as presenting a line of chic
and adorable clothing for children from 2 to 15 years, today BIBA is a powerhouse of contemporary as well as Indian fashion.
Our
Achievements
- With a presence of over 285 stores in 120 cities
- A lifetime achievement award for our founder Mrs Bindra by CMAI
- Recognition like “MOST ADMIRED WOMEN’S INDIAN WEAR BRAND” by retail associations and marketplaces
- Siddharath Bindra awarded the prestigious ‘Tycoons of Tomorrow’ award in 2018 by Forbes
- Distribution system of 285 Exclusive stores, 400 touch points in Multi Brand Outlets and leading E-Commerce platforms
- A Unique and Robust supply chain model, that sources raw Material directly but out sources production
- BIBA has positioned itself as a leader in the Indian wear category
So, it was only natural that in a market cluttered with apparel brands speaking in a similar language and tone, BIBA wanted to stand out as a trend setter. And stand out it did by starting a conversation around dowry, a woman’s unfulfilled dreams, body shaming, motherhood and what it means to different women, and a whole lot more. Biba has won various awards for these films also
BIBA BECAME THE EPITOME OF #CHANGE
In 2015 #ChangeTheConvention took a fresh look at the concept of arranged marriages in India and showed us how a simple change in an age-old convention can empower a woman. This campaign got 22+ million views to set the ball rolling for Biba’s future campaigns.
Millions of views, press coverage, and awards later we stand proud as a brand that walks the talk to create meaningful conversations in the women’s wear category.
Our campaigns encouraged people to look beyond their set perspective and embrace the need for change, in keeping with evolving times. Soon the brand became a voice of empowerment for women a
We are
Made By Our People
We are a tight knit group of people working together with a passion for design and fashion. Our team is our greatest strength and while each of us have a set designated role,
we all strive towards a common goal. To keep making awe-inspiring designs and make fashion an agent of change and positivity. We are constantly striving to re-look at
contemporary designs that shape the modern world while being rooted in our culture and tradition that inspires our Indian wear.
Mr. Siddharth Bindra
Managing Director
Much of the brand’s success today can be attributed to our Managing Director, Mr Siddharth Bindra who joined the family business in 1997, with the primary objective to convert the ‘home grown’ product to a national ‘brand’, capitalizing on the retail boom in the country. His keen understanding of the retail industry and fashion catapulted the brand to instant fame and recognition pan India. Apart from acquiring a substantial minority stake in the designer label Anju Modi, he also launched the fashion label “Rangriti” to enhance the Company’s presence at lower price points and cater to a large segment.
Mrs. Meena Bindra is the founder of Biba Apparels Private limited. She is a
designer turned entrepreneur who turned her passion to a 600 Cr business by
launching its designer clothes venture Biba Apparels Private Limited. She
founded Biba in year 1988.
In 2015, she received the APEX lifetime achievement Award, the premium award
of the Indian apparel industry, given by the clothing manufacturers’ Association
of India annually. She wants Biba to be a global brand.
Mrs. Meena Bindra
Founder & Chairperson
Designer
Collaborations
Collaborations
…are at the heart of our design philosophy
Nothing gives us more joy than to partner with like-minded people who share our passion for creativity and fashion. We love teaming up with people who add to our design story because nothing is more magical than a coming together of stories and experiences.
BIBA recently acquired a substantial minority stake in the designer label Anju Modi’s fashion line. She is an Indian costume designer renowned for her styling in Baijirao Mataani (2015) and Ram Leela (2013). She has been collaborating with the brand for 3 years now, to develop a new luxury collection for the festive season
Other prominent names we have collaborated with include stalwarts like Rohit Bal and Manish Arora who brought their own expertise to create iconic fashion lines for us.
Anju Modi
Costume Designer
Anju Modi is an Indian costume designer who designed for Bajirao Mastani and Ram Leela. She earned Filmfare Award for Best Costume Design in 2016. She has been an integral part of the Indian Fashion Industry since the year 1990.
Discover DesignOur diverse product range is a sign of the evolving times to reflect the needs and aspirations of the Indian woman from every part of the country. From the millennial multi-tasking woman to the home-maker, to the young college-going girl, our products are empowering and fashionable all at once. With a focus on comfort, silhouette, fit, form and fabric, our design language is all about elegance.
Over time we have diversified our range and started focusing on comfort home wear like athleisure and lounge wear to reflect the varying needs of today’s woman.
With this in mind, we have also started our range of jewellery and footwear to create the perfect accessories that can be paired up with our Indian wear or casual salwaars. Keeping the current requirement for safety in mind we have also launched our range of masks which are no longer deemed as just functional but can act as a stylish accessory as well.
When you walk into a Biba store, you can shop the complete look for any occasion.
